Blue ocean differentiation and low cost pdf Waikato

blue ocean differentiation and low cost pdf

Book Review Blue Ocean Strategy teo-education.com T he essence of Blue Ocean Strategy is deep-rooted in value innovation. It challenges businesses into taping uncharted waters of new market space, instead of contesting in traditional, ‘Red Ocean’ spaces. Blue Ocean Strategy represents the simultaneous pursuit of high product differentiation and low cost, thereby making the competition

Value-Cost Trade-off A360 Coaching

Blue Ocean Strategy Blue Ocean Strategy Example in Asia. the new instant coffee line is straddling differentiation and low cost- leadership. While it will be a low cost and convenient alternative to Starbucks regular coffee, it is still unique from other products in the market. The in-store gifts and brewing utensils are in the focused differentia-, Align the whole system of a firm’s activities in pursuit of differentiation and low cost; Successful blue ocean companies include Callaway Golf, NetJets, and Cirque de Soleil. But companies have been creating blue ocean strategies for decades. Callaway went after nongolfers intimidated by the sport, gave them a club head so huge they couldn.

business level strategy that successfully combines differentiation and cost-leadership activities using value innovation to reconcile the inherent trade offs value innovation the simultaneous pursuit of differentiation and low cost in a way that creates a leap in value for both the firm and the consumers; considered a cornerstone of blue ocean strategy Blue Ocean Strategy Core Principles 1. Grounded in Data •10 year study/150 strategic moves •30 industries/100 years 2. Pursues Differentiation + Low Cost

The Blue Ocean Strategy in low-cost transport A new phenomenon that contributes to the global output growth in air travel, are low cost airlines. The low-cost air transport model, which originated in the U.S. in the 2nd half of the 1970s, had been implemented in European countries before the end of the millennium. The massive influx of these strategy is seen as making a choice between differentiation and low cost, those that seek to create blue oceans pursue differentiation and low cost simultaneously. Key Words : Blue Ocean Strategy, Competitive Strategy, Value Innovation, Indonesia Construction . 2 1 Introduction Indonesia is rapidly becoming the darling of the Asian infrastructure market. With a strong track record for

As differentiation and cost leadership are distinct strategic positions that require important trade-offs, it is A) Quite difficult to translate a Blue Ocean strategy into reality B) Best for firms to avoid pursuing a generic business-level strategy C) Easy to build an ambidextrous organization D) Easy to increase value and lower cost at the Differentiation versus Low Cost or Differentiation and Low Cost: A Contingency Framework Created Date: 20160809054145Z

Myth: Blue ocean strategy are low-cost strategies that price low. Reality: Rather than doing the same thing and pricing lower, blue ocean strategies try to change the basis of competition, with lower cost as a pleasant consequence. Don’t focus purely on offering rock-bottom prices – … Thinking of the blue ocean - strategy beyond the competition Meysam Jafari Eskandaria, Meysam Mirib*, Allahyar Allahyaryc a Assistant Professor, Department of Industrial Engineering, Payam Noor University, Tehran, Iran Meisam_jafari@pnu.ac.ir b Master of Industrial Engineering, Payam Noor University, Tehran, Iran Maysam.miri@gmail.com

simultaneously pursue differentiation and low cost to break the value-cost trade off, as well as immediately identifying companies that are focused only on raising and creating and thereby lifting the cost structure and often overengineering products and services. It is also easily look systematically across them to create blue oceans – new and uncontested market space of new demand and high profitable growth. 4 It empowers you through tools and frameworks Blue ocean strategy offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space.

In contrast, those who attempt a blue ocean strategy aim to achieve differentiation and at the same time, low cost. They focus on exploiting existing demand. They focus on execution (better marketing, lower cost base etc). A Red Ocean Strategy ultimately leads to an organization choosing to follow one of two strategies – differentiation or This alignment in support of differentiation and low cost enables a company to open new market space by breaking the existing value-cost trade-off. It allows strategy to shape structure. It is

Value-Cost Trade-off is the conventional belief that companies can either create greater value to customers at a higher cost, or create reasonable value at a lower cost. Here strategy is seen as making a choice between differentiation and low cost. In contrast, those who seek to create blue oceans pursue differentiation and low cost simultaneously. look systematically across them to create blue oceans – new and uncontested market space of new demand and high profitable growth. 4 It empowers you through tools and frameworks Blue ocean strategy offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space.

6www.study Marketing.org Blue Ocean vs. Red Ocean Strategy • Break the value- cost trade off • Align the whole system of a firm’s activities with its strategic choice of differentiation and low cost • Make the value-cost trade off • Align the whole system of a firm’s activities with its strategic choice of differentiation or low Value-Cost Trade-off is the conventional belief that companies can either create greater value to customers at a higher cost, or create reasonable value at a lower cost. Here strategy is seen as making a choice between differentiation and low cost. In contrast, those who seek to create blue oceans pursue differentiation and low cost simultaneously.

Differentiation versus Low Cost or Differentiation and Low Cost: A Contingency Framework Created Date: 20160809054145Z business level strategy that successfully combines differentiation and cost-leadership activities using value innovation to reconcile the inherent trade offs value innovation the simultaneous pursuit of differentiation and low cost in a way that creates a leap in value for both the firm and the consumers; considered a cornerstone of blue ocean strategy

Cost Leadership & Differentiation - An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies Abstract This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has Choice of differentiation or low Cost. Red Ocean Versus Blue Ocean Strategy Create uncontested market space Align the whole system of a firm’s activities in pursuit of differentiation and low cost. Make the competition irrelevant Create and capture new demand Break the value-cost trade-off Figure 1-3 (p. 18)

Value-Cost Trade-off A360 Coaching

blue ocean differentiation and low cost pdf

Capstone Chapter 6 Flashcards Quizlet. 15/10/2015 · Since its inception about one and a half decades ago, JetBlue Airways has grown by leaps and bounds. Within a short span of time, New York's hometown airline …, Thinking of the blue ocean - strategy beyond the competition Meysam Jafari Eskandaria, Meysam Mirib*, Allahyar Allahyaryc a Assistant Professor, Department of Industrial Engineering, Payam Noor University, Tehran, Iran Meisam_jafari@pnu.ac.ir b Master of Industrial Engineering, Payam Noor University, Tehran, Iran Maysam.miri@gmail.com.

Blue Ocean Strategy Review The Corporate Strategy Blog

blue ocean differentiation and low cost pdf

Blue ocean strategy ppt slides slideshare.net. There is a rising need for organisations of every stripe to simultaneously pursue differentiation at low cost to stand out in the market. That’s what we call value innovation’, the cornerstone of blue ocean strategy. Here are four trends that make creating blue oceans … https://en.wikipedia.org/wiki/Reverse_innovation Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold 3.5 million copies, is published in a record-breaking ….

blue ocean differentiation and low cost pdf


blue oceans - untapped market space, demand creation, opportunity for highly profitable growth, competition irrelevant; achieved by chasing differentiation and low cost simultaneously. Sustainable based on barriers of conventional strategic logic of the competitor, brand image conflict of the competitor, natural monopoly due to size of market Blue Ocean Strategy 2 good understanding of how to compete skillfully in red waters – from analyzing the underlying economic structure of an existing industry to choosing a strategic position of low cost, or differentiation. On the other hand, there is not really an analytic framework to create blue oceans …

look systematically across them to create blue oceans – new and uncontested market space of new demand and high profitable growth. 4 It empowers you through tools and frameworks Blue ocean strategy offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space. There is a rising need for organisations of every stripe to simultaneously pursue differentiation at low cost to stand out in the market. That’s what we call value innovation’, the cornerstone of blue ocean strategy. Here are four trends that make creating blue oceans …

•In blue ocean, demand is created not fought over. Red Ocean vs Blue Ocean Strategy Differentiation or low cost Differentiation and low cost Compete in existing market space Create uncontested market space Segment existing customers Attract noncustomers Beat the competition Make the competition irrelevant Red Ocean Strategy Blue Ocean Strategy Competitive Advantage Value Innovation Exploit • (Low) Cost Leadership –Seeks to create similar value than competitors –Products or services delivered at lower cost –Charges lower prices • Differentiation –Seeks to create higher value than competitors –Offers products or services with unique features –Keeps the firm’s cost structure as low as possible –Charges higher prices

simultaneously pursue differentiation and low cost to break the value-cost trade off, as well as immediately identifying companies that are focused only on raising and creating and thereby lifting the cost structure and often overengineering products and services. It is also easily Blue Ocean Strategy 2 good understanding of how to compete skillfully in red waters – from analyzing the underlying economic structure of an existing industry to choosing a strategic position of low cost, or differentiation. On the other hand, there is not really an analytic framework to create blue oceans …

them, blue ocean strategy is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players. 15/10/2015 · Since its inception about one and a half decades ago, JetBlue Airways has grown by leaps and bounds. Within a short span of time, New York's hometown airline …

simultaneously pursue differentiation and low cost to break the value-cost trade off, as well as immediately identifying companies that are focused only on raising and creating and thereby lifting the cost structure and often overengineering products and services. It is also easily As differentiation and cost leadership are distinct strategic positions that require important trade-offs, it is A) Quite difficult to translate a Blue Ocean strategy into reality B) Best for firms to avoid pursuing a generic business-level strategy C) Easy to build an ambidextrous organization D) Easy to increase value and lower cost at the

Myth: Blue ocean strategy are low-cost strategies that price low. Reality: Rather than doing the same thing and pricing lower, blue ocean strategies try to change the basis of competition, with lower cost as a pleasant consequence. Don’t focus purely on offering rock-bottom prices – … differentiation or low cost Align the whole system of a business firm’s activities in pursuit of differentiation or low cost Source: ‘Blue Ocean Strategy’, W.C. Kim and R. Mauborgne (2005). Six Principles of BOMS BOMS highlights the six principles that …

03/03/2010 · Blue Ocean Strategy (BOS) is the simultaneous pursuit of differentiation and low-cost to create new market space. Blue Ocean Strategy seeks to make the competition irrelevant by creating a leap in value for both the company and its buyers. How is blue ocean strategy distinct from differentiation strategy? Blue ocean strategy is about pursuing both differentiation and low cost. Under traditional competitive strategy differentiation is achieved by providing premium value at a higher cost to the company and at a higher price for customers.

There is a rising need for organisations of every stripe to simultaneously pursue differentiation at low cost to stand out in the market. That’s what we call value innovation’, the cornerstone of blue ocean strategy. Here are four trends that make creating blue oceans … The store is focused on a high-end, luxury audience segment and is pursuing that market through a brand differentiation strategy. Low Cost and Differentiation If Burberry were to pursue a Blue Ocean strategy, which of these strategies might it consider? a.Eliminate runway shows from its business model b.Reduce the company's reliance on low cost

15/10/2015 · Since its inception about one and a half decades ago, JetBlue Airways has grown by leaps and bounds. Within a short span of time, New York's hometown airline … look systematically across them to create blue oceans – new and uncontested market space of new demand and high profitable growth. 4 It empowers you through tools and frameworks Blue ocean strategy offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space.

Blue Ocean Strategy Differentiation or low cost Differentiation and low cost Compete in existing market space Create uncontested market space Segment existing customers Attract noncustomers Beat the competition Make the competition irrelevant Blue Ocean Strategy Red Ocean Strategy Competitive Advantage Value Innovation Exploit existing demand and low cost. Cost Buyer value Blue ocean. The logic behind blue ocean strategy can be illustrated as follows: It is not about technological innovation. Blue oceans seldom result from technological innovation. Often, the underlying technology already exists and blue ocean creators link it to what buyers value. Compaq, for example, used existing technologies to create its ProSignia server that

The Impact of Blue Ocean Strategy in Low-cost Transport

blue ocean differentiation and low cost pdf

Book Review Blue Ocean Strategy teo-education.com. Blue Ocean Strategy 2 good understanding of how to compete skillfully in red waters – from analyzing the underlying economic structure of an existing industry to choosing a strategic position of low cost, or differentiation. On the other hand, there is not really an analytic framework to create blue oceans …, 6www.study Marketing.org Blue Ocean vs. Red Ocean Strategy • Break the value- cost trade off • Align the whole system of a firm’s activities with its strategic choice of differentiation and low cost • Make the value-cost trade off • Align the whole system of a firm’s activities with its strategic choice of differentiation or low.

Blue Ocean Strategy Blue Ocean Strategy Example in Asia

Blue Ocean Strategy Differentiation or low cost. Blue Ocean Strategy Core Principles 1. Grounded in Data •10 year study/150 strategic moves •30 industries/100 years 2. Pursues Differentiation + Low Cost, blue oceans - untapped market space, demand creation, opportunity for highly profitable growth, competition irrelevant; achieved by chasing differentiation and low cost simultaneously. Sustainable based on barriers of conventional strategic logic of the competitor, brand image conflict of the competitor, natural monopoly due to size of market.

business level strategy that successfully combines differentiation and cost-leadership activities using value innovation to reconcile the inherent trade offs value innovation the simultaneous pursuit of differentiation and low cost in a way that creates a leap in value for both the firm and the consumers; considered a cornerstone of blue ocean strategy The store is focused on a high-end, luxury audience segment and is pursuing that market through a brand differentiation strategy. Low Cost and Differentiation If Burberry were to pursue a Blue Ocean strategy, which of these strategies might it consider? a.Eliminate runway shows from its business model b.Reduce the company's reliance on low cost

Thinking of the blue ocean - strategy beyond the competition Meysam Jafari Eskandaria, Meysam Mirib*, Allahyar Allahyaryc a Assistant Professor, Department of Industrial Engineering, Payam Noor University, Tehran, Iran Meisam_jafari@pnu.ac.ir b Master of Industrial Engineering, Payam Noor University, Tehran, Iran Maysam.miri@gmail.com Blue Ocean Strategy 2 good understanding of how to compete skillfully in red waters – from analyzing the underlying economic structure of an existing industry to choosing a strategic position of low cost, or differentiation. On the other hand, there is not really an analytic framework to create blue oceans …

differentiation or low cost Align the whole system of a business firm’s activities in pursuit of differentiation or low cost Source: ‘Blue Ocean Strategy’, W.C. Kim and R. Mauborgne (2005). Six Principles of BOMS BOMS highlights the six principles that … Thinking of the blue ocean - strategy beyond the competition Meysam Jafari Eskandaria, Meysam Mirib*, Allahyar Allahyaryc a Assistant Professor, Department of Industrial Engineering, Payam Noor University, Tehran, Iran Meisam_jafari@pnu.ac.ir b Master of Industrial Engineering, Payam Noor University, Tehran, Iran Maysam.miri@gmail.com

strategy is seen as making a choice between differentiation and low cost, those that seek to create blue oceans pursue differentiation and low cost simultaneously. Key Words : Blue Ocean Strategy, Competitive Strategy, Value Innovation, Indonesia Construction . 2 1 Introduction Indonesia is rapidly becoming the darling of the Asian infrastructure market. With a strong track record for pursuit of low cost and differentiation result in a maximization of the buyer value and minimization of the company cost, where the two meet is when Value Innovation is created. It offers value to the company (by . Sustainability Blue Ocean Strategy . Innovation . Sustainable Value Value Innovation . Process Product . Technology Service

Application of Blue Ocean Strategy to Chinese 3G Mobile Telecom Industry Supervisor: Britt Aronsson Students Wang Zhao Yang Jinwei Email: ericwangzhao@gmail.com Mobile No.: +046 0738789349 . 2 Abstract The purpose of this study was to apply “Blue Ocean” strategy to Chinese 3G mobile telecom industry. Chinese 3G mobile telecom industry is a rapidly growing multiple industry which served a Choice of differentiation or low Cost. Red Ocean Versus Blue Ocean Strategy Create uncontested market space Align the whole system of a firm’s activities in pursuit of differentiation and low cost. Make the competition irrelevant Create and capture new demand Break the value-cost trade-off Figure 1-3 (p. 18)

No. Blue ocean strategy pursues differentiation and low cost simultaneously by reconstructing market boundaries. A blue ocean strategic move captures the mass of target buyers not through low-cost pricing, but through strategic pricing. The key here is not to pursue pricing against the competition within an industry but to pursue pricing against substitutes and alternatives that are currently capturing the … Differentiation versus Low Cost or Differentiation and Low Cost: A Contingency Framework Created Date: 20160809054145Z

The term blue ocean was coined by two professors W.Chan Kim and Renee Mauborgne in their book titled “Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant” (2005). The authors present the idea of a business being able to operate in a league of its own look systematically across them to create blue oceans – new and uncontested market space of new demand and high profitable growth. 4 It empowers you through tools and frameworks Blue ocean strategy offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space.

•In blue ocean, demand is created not fought over. Red Ocean vs Blue Ocean Strategy Differentiation or low cost Differentiation and low cost Compete in existing market space Create uncontested market space Segment existing customers Attract noncustomers Beat the competition Make the competition irrelevant Red Ocean Strategy Blue Ocean Strategy Competitive Advantage Value Innovation Exploit As differentiation and cost leadership are distinct strategic positions that require important trade-offs, it is A) Quite difficult to translate a Blue Ocean strategy into reality B) Best for firms to avoid pursuing a generic business-level strategy C) Easy to build an ambidextrous organization D) Easy to increase value and lower cost at the

There is a rising need for organisations of every stripe to simultaneously pursue differentiation at low cost to stand out in the market. That’s what we call value innovation’, the cornerstone of blue ocean strategy. Here are four trends that make creating blue oceans … Value-Cost Trade-off is the conventional belief that companies can either create greater value to customers at a higher cost, or create reasonable value at a lower cost. Here strategy is seen as making a choice between differentiation and low cost. In contrast, those who seek to create blue oceans pursue differentiation and low cost simultaneously.

simultaneously pursue differentiation and low cost to break the value-cost trade off, as well as immediately identifying companies that are focused only on raising and creating and thereby lifting the cost structure and often overengineering products and services. It is also easily • (Low) Cost Leadership –Seeks to create similar value than competitors –Products or services delivered at lower cost –Charges lower prices • Differentiation –Seeks to create higher value than competitors –Offers products or services with unique features –Keeps the firm’s cost structure as low as possible –Charges higher prices

The strategy offers items at an entry level price point as

blue ocean differentiation and low cost pdf

Four Actions Framework-after Gonzaga University. Blue Ocean Strategy Differentiation or low cost Differentiation and low cost Compete in existing market space Create uncontested market space Segment existing customers Attract noncustomers Beat the competition Make the competition irrelevant Blue Ocean Strategy Red Ocean Strategy Competitive Advantage Value Innovation Exploit existing demand, How is blue ocean strategy distinct from differentiation strategy? Blue ocean strategy is about pursuing both differentiation and low cost. Under traditional competitive strategy differentiation is achieved by providing premium value at a higher cost to the company and at a higher price for customers..

Blue ocean strategy ppt slides slideshare.net

blue ocean differentiation and low cost pdf

Blue Ocean Strategy Review The Corporate Strategy Blog. We have come to think of them as red ocean traps, because they effectively anchor managers in red oceans—crowded market spaces where companies engage in … https://en.wikipedia.org/wiki/Bowman%27s_Strategy_Clock Cost Leadership & Differentiation - An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies Abstract This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has.

blue ocean differentiation and low cost pdf


Hybrid Strategy: A New Strategy for Competitive Advantage Mas Bambang Baroto1, Muhammad Madi Bin Abdullah2 & Hooi Lai Wan1 1 International Business School (IBS), Universiti Teknologi Malaysia International Campus, Kuala Lumpur, Malaysia 2 Faculty of Management, Multimedia University (MMU) Malaysia, Cyberjaya, Malaysia How is blue ocean strategy distinct from differentiation strategy? Blue ocean strategy is about pursuing both differentiation and low cost. Under traditional competitive strategy differentiation is achieved by providing premium value at a higher cost to the company and at a higher price for customers.

T he essence of Blue Ocean Strategy is deep-rooted in value innovation. It challenges businesses into taping uncharted waters of new market space, instead of contesting in traditional, ‘Red Ocean’ spaces. Blue Ocean Strategy represents the simultaneous pursuit of high product differentiation and low cost, thereby making the competition 03/03/2010 · Blue Ocean Strategy (BOS) is the simultaneous pursuit of differentiation and low-cost to create new market space. Blue Ocean Strategy seeks to make the competition irrelevant by creating a leap in value for both the company and its buyers.

pursuit of low cost and differentiation result in a maximization of the buyer value and minimization of the company cost, where the two meet is when Value Innovation is created. It offers value to the company (by . Sustainability Blue Ocean Strategy . Innovation . Sustainable Value Value Innovation . Process Product . Technology Service This alignment in support of differentiation and low cost enables a company to open new market space by breaking the existing value-cost trade-off. It allows strategy to shape structure. It is

How is blue ocean strategy distinct from differentiation strategy? Blue ocean strategy is about pursuing both differentiation and low cost. Under traditional competitive strategy differentiation is achieved by providing premium value at a higher cost to the company and at a higher price for customers. As differentiation and cost leadership are distinct strategic positions that require important trade-offs, it is A) Quite difficult to translate a Blue Ocean strategy into reality B) Best for firms to avoid pursuing a generic business-level strategy C) Easy to build an ambidextrous organization D) Easy to increase value and lower cost at the

In contrast, those who attempt a blue ocean strategy aim to achieve differentiation and at the same time, low cost. They focus on exploiting existing demand. They focus on execution (better marketing, lower cost base etc). A Red Ocean Strategy ultimately leads to an organization choosing to follow one of two strategies – differentiation or look systematically across them to create blue oceans – new and uncontested market space of new demand and high profitable growth. 4 It empowers you through tools and frameworks Blue ocean strategy offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space.

Blue Ocean Strategy Core Principles 1. Grounded in Data •10 year study/150 strategic moves •30 industries/100 years 2. Pursues Differentiation + Low Cost Hybrid Strategy: A New Strategy for Competitive Advantage Mas Bambang Baroto1, Muhammad Madi Bin Abdullah2 & Hooi Lai Wan1 1 International Business School (IBS), Universiti Teknologi Malaysia International Campus, Kuala Lumpur, Malaysia 2 Faculty of Management, Multimedia University (MMU) Malaysia, Cyberjaya, Malaysia

We have come to think of them as red ocean traps, because they effectively anchor managers in red oceans—crowded market spaces where companies engage in … look systematically across them to create blue oceans – new and uncontested market space of new demand and high profitable growth. 4 It empowers you through tools and frameworks Blue ocean strategy offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space.

Download the blue ocean strategy summary PDF. Click the link above to read the key concepts and everything you want to know about the blue ocean strategy in less than 5 minutes in this easy to read summary. Read now & download. Differentiation and low cost can coexist. The Blue Ocean Strategy argues that consumers don’t have to choose between value and affordability. If a company can identify what consumers currently value and then rethink how to provide that value, differentiation and low cost can both be achieved.

No. Blue ocean strategy pursues differentiation and low cost simultaneously by reconstructing market boundaries. A blue ocean strategic move captures the mass of target buyers not through low-cost pricing, but through strategic pricing. The key here is not to pursue pricing against the competition within an industry but to pursue pricing against substitutes and alternatives that are currently capturing the … Blue Ocean Strategy Differentiation or low cost Differentiation and low cost Compete in existing market space Create uncontested market space Segment existing customers Attract noncustomers Beat the competition Make the competition irrelevant Blue Ocean Strategy Red Ocean Strategy Competitive Advantage Value Innovation Exploit existing demand

• (Low) Cost Leadership –Seeks to create similar value than competitors –Products or services delivered at lower cost –Charges lower prices • Differentiation –Seeks to create higher value than competitors –Offers products or services with unique features –Keeps the firm’s cost structure as low as possible –Charges higher prices As differentiation and cost leadership are distinct strategic positions that require important trade-offs, it is A) Quite difficult to translate a Blue Ocean strategy into reality B) Best for firms to avoid pursuing a generic business-level strategy C) Easy to build an ambidextrous organization D) Easy to increase value and lower cost at the

business level strategy that successfully combines differentiation and cost-leadership activities using value innovation to reconcile the inherent trade offs value innovation the simultaneous pursuit of differentiation and low cost in a way that creates a leap in value for both the firm and the consumers; considered a cornerstone of blue ocean strategy The term blue ocean was coined by two professors W.Chan Kim and Renee Mauborgne in their book titled “Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant” (2005). The authors present the idea of a business being able to operate in a league of its own